444c is committed to handling your personal data with care, transparency, and respect. This Privacy Policy explains exactly what we collect, how we use it, and the rights you hold over your information.
Privacy at a Glance
Six core principles that guide the way 444c manages your personal information every day.
Your personal and financial information is stored on encrypted servers. 444c applies industry-standard TLS encryption for all data in transit and AES-256 encryption for data at rest.
444c does not sell, rent, or trade your personal data to third parties for marketing purposes. Data is shared only with trusted service partners who are contractually bound to strict data protection standards.
Identity documents you provide for KYC purposes are used solely for verification and regulatory compliance. They are not used for marketing profiling and are retained only as long as legally required.
You can access, correct, or request deletion of your personal data at any time by contacting 444c Support. Your right to manage your own information is central to how we operate.
444c uses cookies strictly to improve platform performance, maintain your session, and deliver relevant content. You can manage cookie preferences through your browser settings at any time.
Every marketing communication from 444c includes an unsubscribe mechanism. You can withdraw consent for promotional messaging at any time through your Account settings or by contacting Support.
This Privacy Policy ("Policy") is published by 444c ("we", "us", "our", "the Platform") and applies to all personal data collected from users ("you", "User", "Player") who access or use the 444c website at 444c.cam and any associated services, features, or mobile interfaces.
444c is committed to protecting the privacy and security of every user's personal information. This Policy sets out in clear terms what personal data we collect, the purposes for which we process it, with whom we may share it, and the rights you have in relation to your data.
By registering an account, depositing funds, or otherwise using the 444c platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. Where processing is based on consent, you have the right to withdraw that consent at any time, although this will not affect the lawfulness of processing carried out before withdrawal.
Note for Pakistani users: Pakistan's data protection framework continues to evolve. 444c applies its internal data protection standards to all users globally. Where applicable international standards are more stringent than local requirements, we follow the higher standard. Nothing in this Policy constitutes legal advice regarding data protection obligations under Pakistani law.
The following definitions apply throughout this Policy:
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, phone number, device identifiers, IP address, and financial information. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, alteration, and deletion. |
| "Data Controller" | 444c, as the entity that determines the purposes and means of processing your personal data. |
| "Data Processor" | Any third-party entity that processes personal data on behalf of 444c under a contractual agreement. |
| "Sensitive Data" | A subset of personal data that warrants heightened protection, such as identity document details, financial account information, and data relating to health or problem-gambling indicators. |
| "Cookie" | A small text file placed on your device by the platform to facilitate session management, analytics, and personalisation functions. |
| "KYC Data" | Identity and address verification documents provided by a User in fulfilment of Know Your Customer obligations, including CNIC, passport, utility bills, and bank statements. |
444c collects personal data that is necessary for operating a safe, compliant, and enjoyable gaming platform. The categories of data we collect are as follows:
Registration & Account Data
Identity Verification (KYC) Data
Financial Data
Gameplay & Behavioural Data
Technical & Device Data
444c collects personal data through a number of channels and methods:
444c processes your personal data only where there is a lawful basis for doing so. The table below sets out the primary purposes for which we process personal data and the corresponding legal basis:
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract (the User Agreement between you and 444c). |
| Identity verification (KYC) | Legal obligation — compliance with anti-money laundering and licensing requirements. |
| Processing deposits and withdrawals | Performance of a contract and legal obligation. |
| Fraud prevention and security monitoring | Legitimate interests of 444c and legal obligation. |
| Responsible gambling monitoring and interventions | Legal obligation and legitimate interests (player protection). |
| Customer support and complaint handling | Performance of a contract and legitimate interests. |
| Sending promotional communications and bonus offers | Consent — you may withdraw consent at any time. |
| Platform analytics and performance improvement | Legitimate interests, subject to your cookie preferences. |
| Regulatory reporting and audit | Legal obligation. |
444c processes personal data in accordance with the principles of purpose limitation, data minimisation, accuracy, and storage limitation. We do not process personal data in ways that are incompatible with the purposes for which it was collected.
Where we rely on automated decision-making or profiling — for example, in assessing fraud risk, identifying potentially problematic gambling behaviour, or determining eligibility for certain promotional offers — such processing is carried out using logic designed to protect platform integrity and user welfare. You have the right to request human review of any automated decision that significantly affects you.
Responsible gambling monitoring is a specific processing activity that involves analysing your gameplay patterns, deposit behaviour, and use of player-protection tools. This monitoring is carried out in your interests and in fulfilment of 444c's regulatory obligations. It does not result in any marketing profiling and the data generated is used solely for player protection purposes.
Automated decisions: If an automated process results in account suspension or withdrawal restriction, you are entitled to request that a member of the 444c compliance team reviews the decision manually. Contact Support to make this request.
444c does not sell, rent, or trade your personal data. We may share your data with the following categories of third party only to the extent necessary and under appropriate contractual data protection arrangements:
All third-party Data Processors engaged by 444c are required to process personal data solely on documented instructions from 444c, to implement appropriate technical and organisational security measures, and to delete or return personal data upon termination of the processing relationship.
444c uses cookies and similar technologies to provide essential platform functionality, improve user experience, and conduct analytics. The following categories of cookies are used on the platform:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential / Session | Maintain your login session, remember your preferences, and enable core platform features such as cashier access and game loading. | No — required for platform operation. |
| Security | Detect and prevent fraudulent activity, bot traffic, and suspicious login attempts. | No — required for platform security. |
| Analytics | Collect anonymised data on how users navigate the platform to help us improve content, performance, and user experience. | Yes — via browser settings. |
| Preference | Remember your language, display settings, and responsible gambling preferences across sessions. | Yes — clearing cookies will reset preferences. |
| Marketing | Track whether you have interacted with a promotional campaign or arrived via a specific referral channel, used solely for internal campaign measurement. | Yes — via browser settings or Account preferences. |
You can manage your cookie preferences by adjusting your browser settings to block or delete cookies. Please note that disabling essential cookies may prevent certain platform features from functioning correctly.
444c retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, and in accordance with applicable legal, regulatory, and contractual obligations. The following general retention periods apply:
Once the applicable retention period has expired and no further legal basis for retention exists, personal data will be securely deleted or anonymised so that it can no longer be attributed to an identified individual.
444c implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
While 444c takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are also responsible for safeguarding your own Account credentials. Do not share your password with anyone, and contact Support immediately if you suspect your Account has been compromised.
444c operates internationally and may transfer your personal data to servers or processors located outside of your country of residence. Where personal data is transferred across borders, 444c ensures that appropriate safeguards are in place to maintain the level of protection required by applicable data protection standards.
Such safeguards may include contractual clauses binding the recipient to appropriate data protection obligations, adequacy assessments of the recipient jurisdiction, or other legally recognised transfer mechanisms. If you would like further information about the specific safeguards applicable to a particular international transfer, please contact 444c Support.
By using the 444c platform from Pakistan or any other jurisdiction, you acknowledge that your data may be processed in countries with different data protection laws. 444c applies its internal data protection standards uniformly regardless of where processing occurs.
Subject to applicable law, you have the following rights in respect of your personal data held by 444c. You may exercise any of these rights by contacting 444c Support:
Request a copy of the personal data 444c holds about you, along with information about how it is being processed.
Request correction of any inaccurate or incomplete personal data held on your Account without undue delay.
Request deletion of your personal data where it is no longer necessary for the purpose collected, subject to legal retention obligations.
Request that 444c limits how your data is used while a dispute about accuracy or lawfulness is being resolved.
Receive a copy of data you provided to 444c in a structured, machine-readable format, where technically feasible.
Object to processing of your data based on legitimate interests, including profiling for direct marketing or analytics purposes.
444c will respond to all verifiable data rights requests within 30 days of receipt. Where a request is complex or involves a large volume of data, we may extend this period by a further two months, in which case we will notify you of the extension and the reason for it. We may need to verify your identity before processing a data rights request to prevent unauthorised disclosure.
The 444c platform is strictly intended for adults aged 18 years and over, or the higher minimum age required by the operator's licence jurisdiction. We do not knowingly collect personal data from individuals under the age of 18.
If we become aware that personal data has been collected from a person below the minimum age threshold, we will take immediate steps to delete that data and close the associated Account. Any funds deposited by an underage user will be handled in accordance with our Terms & Conditions and applicable regulatory obligations.
If you are a parent or guardian and believe that a minor has registered an Account on 444c using their details or yours, please contact 444c Support immediately so that we can investigate and take appropriate action.
444c reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. The date of the most recent revision is displayed at the top of this page.
Where amendments are material — meaning they substantially affect how we collect or use your personal data, or the rights available to you — we will provide advance notice by posting a prominent notice on the platform or by sending an email to the address registered on your Account. For minor clarifications or corrections, the updated Policy will simply be published on this page.
Your continued use of the 444c platform after an updated Privacy Policy takes effect constitutes your acknowledgement of the changes. If you do not agree with any amendment, you should cease using the platform and close your Account. Outstanding balances will be processed in accordance with our Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 444c handles your personal data, please reach out to our Support team through any of the following channels:
Support is available in English, with Urdu-language assistance also available on request. We aim to acknowledge all written correspondence relating to data rights within 5 business days and to provide a substantive response within 30 days as required.
For responsible gambling enquiries, please visit our dedicated Responsible Gambling page where you will find a full list of player-protection tools and support resources.